Let’s be honest — running a business already feels like a juggling act. Between keeping customers happy, managing employees, and actually doing the work, finding time to “market yourself” can feel like just another ball in the air.

Most local business owners I talk to already have a Facebook page or an Instagram account. And that’s great — it’s a good start. But here’s the question: is your online presence actually working for you?

Because social media alone can only take you so far.

The Reality of Social Media

Social media is like the town square — it’s loud, busy, and full of people chatting. It’s a great place to show your personality, connect with locals, and remind folks you’re part of the community.

But here’s the catch: it’s built for speed, not longevity.

• The average Facebook post’s lifespan is about 5 hours.
• Instagram? Closer to 48 hours if you’re lucky.
• And TikTok’s algorithm burns through content faster than morning coffee.

So even if you post something great, it’s gone before most people see it. That means you’re constantly feeding the machine — and unless you’ve got time to post every day, it’s easy to fall behind.

Why Your Website and SEO Matter

Your website is different. It’s not just your online business card — it’s your digital storefront, open 24/7.

When done right, SEO (Search Engine Optimization) makes your site show up when people are looking for what you do, not just scrolling past it.

Consider this:

• 93% of all online experiences start with a search engine.M
• 75% of users never scroll past the first page of Google.
• And local searches — like “coffee near me” or “roof repair Bradford PA” — lead to 78% of mobile users visiting a business within 24 hours.

That’s not just traffic. That’s opportunity.

Why They Work Better Together

Here’s where it all clicks: social media sparks awareness, SEO captures intent.

Someone might see your Facebook post about a seasonal offer, think “that’s cool,” and move on. But when they actually need your service later — they won’t scroll back through Facebook. They’ll go straight to Google.

If your website is optimized for the right keywords, Google will show them your business. And because they already recognize your name from social media, they’re far more likely to click you over your competitors.

It’s a one-two punch that builds trust and drives action.

You Don’t Need to Do It All Yourself

Here’s the honest truth: you already have enough on your plate. Between running your business and keeping up with customers, you don’t have time to worry about SEO strategies, content writing, or trying to keep up with Google’s algorithm changes.

That’s where I come in.

At Young Web Design, I specialize in helping local businesses get seen — not just followed. I blend smart SEO strategy with content that connects, so your website and social media finally start working together instead of competing for your time.

Because marketing shouldn’t be another full-time job.
It should just work.

👉 Let’s make your website your hardest-working employee.
Schedule a free consultation today.