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Portfolio

In leading the redesign of the Film Placer Tahoe website, I managed the design, development, and database restructuring to boost performance, security, and user experience. The focus was on creating a visually engaging, user-friendly interface across all devices.

Role

UI/UX Designer
Web Designer
Web Developer

Team

Dedicated Designs

Year

2023

Award

By optimizing the database for faster load times and enhancing security, the site won the CAPIO EPIC Award for Best New Website, becoming a trusted resource for filmmakers and visitors.

Economic Impact

Since taking on the project in 2022, the website has significantly boosted economic growth by attracting filmmakers with its user-friendly interface. The economic impact soared from $462,000 in 2021 to nearly $3 million in 2023, demonstrating the site's effectiveness in promoting the region as a prime filming destination.

CEMA Brand Guide
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Database Design

Migrated Film Placer Tahoe's image database from Coppermine to a custom WordPress system, optimizing data structure for improved management, faster retrieval, and enhanced search functionality. This transition streamlined updates, reduced load times, and created a more scalable, user-friendly experience for both administrators and visitors.

User Research

To enhance the site's usability, we first needed to understand the user base. We interviewed filmmakers for insights on desired features and researched offerings from other film office websites. This knowledge allowed us to shape a system that effectively serves over 250 locations to thousands of filmmakers each month.

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